James CooperBrand Magic in a world of AI LogicI was invited to take part in a debate around Internet 2025 for ON_Discourse, “a private membership community for exceptional leaders in…May 8May 8
James CooperThe Right To Have An IdeaFootball is back. Real football. The Premier League. Just before the start of the new season, and actually, for the first few weeks of the…Aug 18, 2022Aug 18, 2022
James CooperinThe Boltzmann BriefA Joke Of A CountryBack in 1985 Billy Connolly did a celebrity stand up show. ‘An Audience With Billy Connolly.” It was a big deal, broadcast on Channel 4. He…Jun 15, 2022Jun 15, 2022
James CooperBland Brand Manager vs Psycho FounderOver the last decade or so ad agencies have looked to work more and more with start-ups and founders. It felt exciting to work with some of…Jun 8, 2022Jun 8, 2022
James CooperBreaking Three. The Marathon that took three hours and five years.I’m sitting on a plane from London to Rio. I’m inhaling a large ‘share’ packet of Munchies and swigging from a mini plastic bottle of…May 13, 20221May 13, 20221
James CooperCould Netflix Have A Branding Problem?The answer right now is clearly no. Netflix is riding high. It is omnipotent. But that could potentially be a problem in the future.Jan 7, 2022Jan 7, 2022
James CooperHere’s To The Crazy Ones.My good friend, and often creative partner in crime, Stefan Haverkamp, died in a tragic accident while filming last month. If you knew…Dec 8, 20211Dec 8, 20211
James CooperMoving To The Front of the DeckJust as ‘digital’ moved from the back of marketing decks to the front, the same will happen with sustainability.Oct 1, 2021Oct 1, 2021
James CooperThe Perfect Line.There is a scene in the movie Buffalo 66, written, directed and starring Vincent Gallo, when he returns to meet his parents. Gallo’s…Sep 13, 2021Sep 13, 2021
James CooperinThe Boltzmann BriefThe Thing about Oatly.We’ve been working on a new brand in the food space. From day one we referenced two brands. One was Brew Dog – which we now have as a new…Mar 11, 2021Mar 11, 2021
