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James Cooper
James Cooper

2.3K Followers

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Aug 18, 2022

The Right To Have An Idea

Football is back. Real football. The Premier League. Just before the start of the new season, and actually, for the first few weeks of the new season, we have what is known as the transfer window. A time where clubs try to either improve their squad or their bank balance. …

Creativity

3 min read

The Right To Have An Idea
The Right To Have An Idea
Creativity

3 min read


Published in The Boltzmann Brief

·Jun 15, 2022

A Joke Of A Country

Back in 1985 Billy Connolly did a celebrity stand up show. ‘An Audience With Billy Connolly.” It was a big deal, broadcast on Channel 4. He was at the top of his game. I had that show on tape and watched it many times. Some of the phrases he used…

2 min read

A Joke Of A Country
A Joke Of A Country

2 min read


Jun 8, 2022

Bland Brand Manager vs Psycho Founder

Over the last decade or so ad agencies have looked to work more and more with start-ups and founders. It felt exciting to work with some of these people as they ‘moved fast and broke things’. There was a disdain for the traditional rules of everything — including marketing. …

3 min read

Bland Brand Manager vs Psycho Founder
Bland Brand Manager vs Psycho Founder

3 min read


May 13, 2022

Breaking Three. The Marathon that took three hours and five years.

Breaking Three. The Marathon that took three hours and five years. I’m sitting on a plane from London to Rio. I’m inhaling a large ‘share’ packet of Munchies and swigging from a mini plastic bottle of Cabernet Sauvignon. I haven’t had any alcohol or chocolate for two whole weeks before…

Running

11 min read

Breaking Three. The Marathon that took three hours and five years.
Breaking Three. The Marathon that took three hours and five years.
Running

11 min read


Jan 7, 2022

Could Netflix Have A Branding Problem?

The answer right now is clearly no. Netflix is riding high. It is omnipotent. But that could potentially be a problem in the future. As Benedict Evans points out Netflix is no longer a tech company. Their tech works, the platform, the streaming bandwith, the algorithm — all of the…

4 min read

Could Netflix Have A Branding Problem?
Could Netflix Have A Branding Problem?

4 min read


Dec 8, 2021

Here’s To The Crazy Ones.

My good friend, and often creative partner in crime, Stefan Haverkamp, died in a tragic accident while filming last month. If you knew Stefan or you think helping maverick creatives like Stefan get along in this world is important, but you can’t be bothered to read this piece, please just…

6 min read

Here’s To The Crazy Ones.
Here’s To The Crazy Ones.

6 min read


Oct 1, 2021

Moving To The Front of the Deck

Just as ‘digital’ moved from the back of marketing decks to the front, the same will happen with sustainability. Starting off working in ‘traditional advertising’ — TV and Print basically — and then moving to digital very early I have always kept an eye on the progression of digital. Let’s…

4 min read

Moving To The Front of the Deck
Moving To The Front of the Deck

4 min read


Sep 13, 2021

The Perfect Line.

There is a scene in the movie Buffalo 66, written, directed and starring Vincent Gallo, when he returns to meet his parents. Gallo’s, character Billy, was wrongfully imprisoned due to his father losing money on a football match (The Buffalo Bills). He finally meets his parents with his girlfriend, Christina Ricci, and Billy’s mom (Anjelica Houston) says one of my favourite lines in the history of filmmaking, to Billy’s father: “Get the Billy picture.”

1 min read

The Perfect Line.
The Perfect Line.

1 min read


Published in The Boltzmann Brief

·Mar 11, 2021

The Thing about Oatly.

The Thing about Oatly. We’ve been working on a new brand in the food space. From day one we referenced two brands. One was Brew Dog – which we now have as a new client – yay – and the other was Oatly. Living in New York in 2018 I…

2 min read

The Thing about Oatly.
The Thing about Oatly.

2 min read


Published in The Boltzmann Brief

·Mar 9, 2021

Where Do We Go From Here?

For as long as I can remember I start off each working week listening to my Discover Weekly playlist on Spotify. I’m quite anal about my Spotify algorithm. All kids music goes through Amazon Music or YouTube. Over the years this has paid dividends. My weekly playlist is usually very…

2 min read

Where Do We Go From Here?
Where Do We Go From Here?

2 min read

James Cooper

James Cooper

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