James CooperBrand Magic in a world of AI LogicI was invited to take part in a debate around Internet 2025 for ON_Discourse, “a private membership community for exceptional leaders in…7 min read·3 days ago----
James CooperThe Right To Have An IdeaFootball is back. Real football. The Premier League. Just before the start of the new season, and actually, for the first few weeks of the…3 min read·Aug 18, 2022----
James CooperinThe Boltzmann BriefA Joke Of A CountryBack in 1985 Billy Connolly did a celebrity stand up show. ‘An Audience With Billy Connolly.” It was a big deal, broadcast on Channel 4. He…2 min read·Jun 15, 2022----
James CooperBland Brand Manager vs Psycho FounderOver the last decade or so ad agencies have looked to work more and more with start-ups and founders. It felt exciting to work with some of…3 min read·Jun 8, 2022----
James CooperBreaking Three. The Marathon that took three hours and five years.I’m sitting on a plane from London to Rio. I’m inhaling a large ‘share’ packet of Munchies and swigging from a mini plastic bottle of…11 min read·May 13, 2022--1--1
James CooperCould Netflix Have A Branding Problem?The answer right now is clearly no. Netflix is riding high. It is omnipotent. But that could potentially be a problem in the future.4 min read·Jan 7, 2022----
James CooperHere’s To The Crazy Ones.My good friend, and often creative partner in crime, Stefan Haverkamp, died in a tragic accident while filming last month. If you knew…6 min read·Dec 8, 2021--1--1
James CooperMoving To The Front of the DeckJust as ‘digital’ moved from the back of marketing decks to the front, the same will happen with sustainability.4 min read·Oct 1, 2021----
James CooperThe Perfect Line.There is a scene in the movie Buffalo 66, written, directed and starring Vincent Gallo, when he returns to meet his parents. Gallo’s…1 min read·Sep 13, 2021----
James CooperinThe Boltzmann BriefThe Thing about Oatly.We’ve been working on a new brand in the food space. From day one we referenced two brands. One was Brew Dog – which we now have as a new…2 min read·Mar 11, 2021----